EXPERIENCE MATTERS
How do you quantify experience? Experience isn’t purchased. Diplomas or spellbinding presentations provide no guarantees. We think the best way is to present snapshots of what we’ve accomplished and who we’ve had the pleasure of working with. While the mediums change, the fundamentals of good marketing remain the same. Over generations, the goal is to build brand loyalty and speak to customers authentically. Some great brands we’ve worked with, like AT&T and De Beers, have adapted to the changing business environment while remaining true to their brand’s core values. And building brand loyalty is every bit as important for a small business as it is for a multinational corporation. Whether you’re doing layout for a print magazine or digital display ads, you’re promoting a product or service to human beings. People’s desires are essentially the same today as they were 10, 25, or 50 years ago. It’s our experience that makes the difference and helps a brand reach people where they are.
It’s important for brands to focus on what’s truly meaningful and ignore what’s irrelevant. Our long years of experience help us sort that out. There’s always something new to be learned and some new way to apply our deep knowledge and intuition. Lessons learned in the past benefit our clients today. We know time is your most valuable asset, so it’s essential to make every penny count. This is when experience really pays off. Let us prove it to you.
Experience Matters.
EXPERIENCE MATTERS
DuPont
Two divisions of DuPont presented very different challenges. For their new Electronics division, we created a position and a personality. For the Plastics division, we began by discovering there were multiple audiences that required varied messages; then we found a relevant, personal, human way to speak to the people in those markets.
DuPont
Two divisions of DuPont presented very different challenges. For their new Electronics division, we created a position and a personality. For the Plastics division, we began by discovering there were multiple audiences that required varied messages; then we found a relevant, personal, human way to speak to the people in those markets.
DuPont
Two divisions of DuPont presented very different challenges. For their new Electronics division, we created a position and a personality. For the Plastics division, we began by discovering there were multiple audiences that required varied messages; then we found a relevant, personal, human way to speak to the people in those markets.
DuPont
Two divisions of DuPont presented very different challenges. For their new Electronics division, we created a position and a personality. For the Plastics division, we began by discovering there were multiple audiences that required varied messages; then we found a relevant, personal, human way to speak to the people in those markets.
Certainteed Fiberglass Insulation
Joe was out with installers, getting a feel for what their jobs were like and why they chose certain brands of insulation, when he discovered a little fact that made a big difference. Certainteed insulation is sealed in plastic, making it much easier to work with. In the ads, he used real installers on actual jobs for maximum credibility.