EXPERIENCE MATTERS
How do you quantify experience? Experience isn’t purchased. Diplomas or spellbinding presentations provide no guarantees. We think the best way is to present snapshots of what we’ve accomplished and who we’ve had the pleasure of working with. While the mediums change, the fundamentals of good marketing remain the same. Over generations, the goal is to build brand loyalty and speak to customers authentically. Some great brands we’ve worked with, like AT&T and De Beers, have adapted to the changing business environment while remaining true to their brand’s core values. And building brand loyalty is every bit as important for a small business as it is for a multinational corporation. Whether you’re doing layout for a print magazine or digital display ads, you’re promoting a product or service to human beings. People’s desires are essentially the same today as they were 10, 25, or 50 years ago. It’s our experience that makes the difference and helps a brand reach people where they are.
It’s important for brands to focus on what’s truly meaningful and ignore what’s irrelevant. Our long years of experience help us sort that out. There’s always something new to be learned and some new way to apply our deep knowledge and intuition. Lessons learned in the past benefit our clients today. We know time is your most valuable asset, so it’s essential to make every penny count. This is when experience really pays off. Let us prove it to you.
Experience Matters.
EXPERIENCE MATTERS
2007
Gwynedd Mercy University
Ads & posters that use a single word and a single image to sum up everything the university stands for. That was the task; and these are just some of the ways Joe’s team met the challenge.
Gwynedd Mercy University
Ads & posters that use a single word and a single image to sum up everything the university stands for. That was the task; and these are just some of the ways Joe’s team met the challenge.
2006
Foundations, Inc.
Working with this national organization that develops charter schools across the country, we created their brand look and tone; and had an opportunity to truly help them change lives for the better.
2005
Metal Powder Industries Federation
This campaign gets right to the heart of what makes powdered metals preferable to solid metals … and makes it interesting and compelling to industry professionals.
Metal Powder Industries Federation
This campaign gets right to the heart of what makes powdered metals preferable to solid metals … and makes it interesting and compelling to industry professionals.
Metal Powder Industries Federation
This campaign gets right to the heart of what makes powdered metals preferable to solid metals … and makes it interesting and compelling to industry professionals.
1993
AT&T
Phones were only used for making phone calls, and long distance calls were considered a luxury. Joe and his team got people to make more calls, more often by encouraging them to “reach out and touch someone.”
1990
AT&T
Phones were only used for making phone calls, and long distance calls were considered a luxury. Joe and his team got people to make more calls, more often by encouraging them to “reach out and touch someone.”
1987
DuPont
Two divisions of DuPont presented very different challenges. For their new Electronics division, we created a position and a personality. For the Plastics division, we began by discovering there were multiple audiences that required varied messages; then we found a relevant, personal, human way to speak to the people in those markets.
DuPont
Two divisions of DuPont presented very different challenges. For their new Electronics division, we created a position and a personality. For the Plastics division, we began by discovering there were multiple audiences that required varied messages; then we found a relevant, personal, human way to speak to the people in those markets.
DuPont
Two divisions of DuPont presented very different challenges. For their new Electronics division, we created a position and a personality. For the Plastics division, we began by discovering there were multiple audiences that required varied messages; then we found a relevant, personal, human way to speak to the people in those markets.
DuPont
Two divisions of DuPont presented very different challenges. For their new Electronics division, we created a position and a personality. For the Plastics division, we began by discovering there were multiple audiences that required varied messages; then we found a relevant, personal, human way to speak to the people in those markets.
American Olean Tile
Ads like these had to appeal to the toughest visual critics in the world – architects and interior designers. They did.
Melitta
Everyone knew Melitta coffee in Europe. It was not known at all in America; but Joe and his team changed all that.
American Olean Tile
Ads like these had to appeal to the toughest visual critics in the world – architects and interior designers. They did.
Melitta
Everyone knew Melitta coffee in Europe. It was not known at all in America; but Joe and his team changed all that.
1986
Certainteed Fiberglass Insulation
Joe was out with installers, getting a feel for what their jobs were like and why they chose certain brands of insulation, when he discovered a little fact that made a big difference. Certainteed insulation is sealed in plastic, making it much easier to work with. In the ads, he used real installers on actual jobs for maximum credibility.
1983
Bell Atlantic
When everything changed, and Bell Telephone was no longer THE telephone company, Joe helped re-position Bell Atlantic and explain its new role to stockholders, analysts, and the general public.
Bell Atlantic
When everything changed, and Bell Telephone was no longer THE telephone company, Joe helped re-position Bell Atlantic and explain its new role to stockholders, analysts, and the general public.
Bell Atlantic
When everything changed, and Bell Telephone was no longer THE telephone company, Joe helped re-position Bell Atlantic and explain its new role to stockholders, analysts, and the general public.
Bell Atlantic
When everything changed, and Bell Telephone was no longer THE telephone company, Joe helped re-position Bell Atlantic and explain its new role to stockholders, analysts, and the general public.
1979
Caesar’s
Introducing a new casino in Atlantic City at the height of gambling fever may sound easy. But all the restrictions – and all the rival casinos – required some very creative thinking.
Rabbit Software
At a time when hardware was understood to be the major difference in technology, we introduced a unique software and helped alter the way people think about computers.
1970
U.S. Army
The Viet Nam war was at its height; and America’s youth was largely disillusioned with its government and its military when Joe’s team was given 6 months to make an all-volunteer army work. They helped recruit 300,000 quality soldiers. And it’s still working.
U.S. Army
The Viet Nam war was at its height; and America’s youth was largely disillusioned with its government and its military when Joe’s team was given 6 months to make an all-volunteer army work. They helped recruit 300,000 quality soldiers. And it’s still working.
U.S. Army
The Viet Nam war was at its height; and America’s youth was largely disillusioned with its government and its military when Joe’s team was given 6 months to make an all-volunteer army work. They helped recruit 300,000 quality soldiers. And it’s still working.
1968
De Beers
Joe’s group created the theme line “A Diamond is Forever.” They went on to create advertising that not only made people feel love, but made them want to act on it. All in a day’s work.
De Beers
Joe’s group created the theme line “A Diamond is Forever.” They went on to create advertising that not only made people feel love, but made them want to act on it. All in a day’s work.
1967
Folgers Coffee
Competitors were talking about the taste of their coffee, but research revealed that people really responded to the scent. Joe and his team took that little insight and turned it into a campaign that turned the new product into a major coffee brand.
Folgers Coffee
Competitors were talking about the taste of their coffee, but research revealed that people really responded to the scent. Joe and his team took that little insight and turned it into a campaign that turned the new product into a major coffee brand.
1966
AT&T
Phones were only used for making phone calls, and long distance calls were considered a luxury. Joe and his team got people to make more calls, more often by encouraging them to “reach out and touch someone.”
AT&T
Phones were only used for making phone calls, and long distance calls were considered a luxury. Joe and his team got people to make more calls, more often by encouraging them to “reach out and touch someone.”
1965
Breyers
Simple, natural, honest, nothing artificial. That’s what Breyer’s new packaging had to say about the product. In the hands of the right designer, it’s easy to say nothing … and make it stand out from the crowd.
