OUR WORK 

JOHN CHOMICZEWSKI
Art Director

Having started out as a writer, John Chomiczewski (or “JohnChom”) approaches graphic design from more of a “verbal” kind of perspective (i.e., a “reader’s” point of view); often reading through advertising copy before laying it out, and at times finding questionable grammar and typos that clients may have missed; an approach of looking at the headline for the intent behind it and then coordinating the layout to follow.

He brings many years of experience as a production/layout artist for ad agencies and other companies. Clients have appreciated a dependability, strong attention to detail, knowledge in prepping materials for printing, and organizational ability for taking on large projects with many facets, such as catalogs and other publications.

Plus digital experience with e-blast and landing page design, banner ads, social media, and web HTML updates. Print experience includes advertising, brochures, promotion, catalogs, newsletters, identity, publications and more.

MARK ELLIS
Copywriter

Mark Ellis has over 30 years experience in the advertising/marketing business as a copywriter, ad agency creative director, and marketing consultant. He has created comprehensive branding campaigns as well as broadcast, print, promotional videos and Internet advertising for a wide range of clients, from regional retailers to multinational corporations. His work has received numerous creative awards. He also designed and taught a course in Advertising Concepts at Philadelphia’s University of the Arts.

FRANK BARCHIESE

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KAY BRAUN
Chief Financial Officer

B.A from Arcadia University
M.B.A. from Rutgers University

Extensive operations and consulting experience in many industries – publishing, marketing/advertising, medical, legal, food service, retail, non-profit (I could go on, if you want to fill up space).Enjoy living in Philly, but also love to leave it for travels (as often as possible). Lived in Freehold, New Jersey, so I was Born to Run (like Bruce).

RICHARD COHN
Principal, Cohn Research

Some people are just naturally curious about why we humans do the things we do.

That’s what led Richard M. Cohn, Ph.D. to a career in market research.

Founded in 1996, Cohn Research is the marketing and public opinion research arm of DSC.

Richard is kind of like a GPS for branding positions.

He’s an expert in the design and evaluation of marketing communications programs, international research, market potential estimation, and product development research. No wonder. He brings 32 years of research experience with both commercial and academic research organizations.

Before forming his own company, Richard was head of the Marketing Communications Research Group at Response Analysis Corporation; Director of International Research at DCI/Research International; and Director of Account Research at Gallup & Robinson.

If you get a chance to work with Richard, you’re in very good company. Cohn Research has shaped campaigns for some very heavy hitters, including AT&T, Bristol-Myers Squibb, Compaq, IBM, Intel, NASDAQ, Ocean Spray, Pfizer, and the U.S. Postal Service.

Looking for a route to more sales?

Let Richard M. Cohn, Ph.D. draw you a map.

KAREN BRENNER
Director of Media Services

Boy, does Karen Brenner get around.

She kicked off her career in New York with Grey Advertising, where she cut her media teeth on packaged goods like Procter & Gamble and Kraft General Foods.

Next came four years at Ogilvy, buying and planning for Kimberly-Clark, Maidenform and American Express.

Relocating to Philadelphia in 1994, Karen worked for Earle Palmer Brown on Pizza Hut, Dollar Rent-A-Car and ERA Realty, eventually taking the reins as Executive Media Director for two sister EPB offices in NY and Washington, D.C.

Up next: a tour of media duty with Harmelin Media, the largest regional buying service in Pennsylvania, where she headed up Strategic Planning for clients like Aetna US Healthcare.

Karen then joined Global Sports as Director of Marketing where she launched six e-commerce sporting goods sites in under three months.

Today, she calls the media shots for a wide range of DSC clients.

Karen has a B.S. in Advertising/Psychology from Syracuse University, and is the proud (and very busy) mother of two daughters.

So if the question has anything to do with media, ask Karen.

She’s been around.

TONY LEONE
Director of Traffic & Production

Some people have a knack for getting things done.

With Tony Leone it’s more than a knack – it’s an obsession. He’s DCS’s go-to-guy for making things happen. On time and on budget.

That’s not surprising.

Tony has over thirty years of experience in advertising, with an emphasis on healthcare and medical products. He’s run the show (production and creative) for some of the biggest names in business … GlaxoSmithkline; Wyeth; Johnson & Johnson; Merck & Company, and a lot more than we have room to mention here.

Tony’s used to wearing a lot of hats. He’s been a Senior VP/Creative Director at Lewis, Gilman & Kynett. At LGK, he helped create an innovative profit center for the healthcare and pharmaceutical industry, which boosted business over $12,000,000. (How’s that for results?)

He was also a Creative Director for VICOM/Foote, Cone and Belding.

From print and broadcast, to interactive and everything in between, DSC is tickled to have Tony’s vast knowledge of creative and production in-house.

Got a big project on your plate? Call Tony. And consider it done.

MATT MUNGAN
Director of Interactive Services

Interactive services are more important then ever these days.

And DSC is fortunate to have one of the best and brightest in the field among our ranks: Matt Mungan.

A homegrown graduate of Temple University, Matt joined DSC in September 2001 to head the agency’s Department of Interactive Services.

You’ll find him at the helm of every web-based and multimedia project in the shop, using his consummate design skills across a broad range of disciplines, from web design and development, to music, animation and video.

If interactive is an important part of your business plan, make sure Matt Mungan is part of your team.

BRUNO CIRCOLO
Senior Art Director

1. Take one exceptionally conceptual art director.

2. Add skills in every facet of computer graphics.

That’s Bruno Circolo.

With more than 16 years of agency experience to his credit, Bruno offers a rare combination of strategic thinking, ahead-of-the-curve design, and total command of the latest high-tech computer graphics.

Skills like that have allowed Bruno to create graphic identities for a wide range of top brands, including Campbell’s Soup, Johnson & Johnson, Unisys, First Pennsylvania Bank and many more.

Of course, talent like Bruno’s is meant to be shared, which is why he teaches computer graphics at Philadelphia’s University of the Arts.

Side note: more than just a fine art director, Bruno is also a fine artist, as one peek at his prolific collection of original oil paintings will attest.

RICH CASERTA
Senior Art Director

Some people think big.

And some people think BIG.

You’ll find Richard in the latter group.

Out-of-the-box thinking is how Richard came to work at the highest levels of advertising.

He’s created major ad campaigns for some of the biggest brands in business: AT&T, Bell Atlantic Yellow Pages, DeBeers Diamond, Folgers Coffee, Hawaiian Punch, General Motors, Pep Boys, and Citi Bank, as well as the campaign for General Motor’s North Star Engine.

One of Richard’s particular talents is pushing advertising in new and unexpected directions. Take the innovative campaign he developed for AT&T Future Products – an interactive comic book featuring the work of the creator of Ren & Stimpy.

Richard’s fresh approach to advertising has earned him some of the industry’s most prestigious awards, including kudos from The One Show, International Print and The Ad Club.

Need some BIG thinking on your business?

Think Richard Caserta.

KEN SUMAN
Senior VP Acct Mgmt

Ken Suman’s credentials run deep.

Starting with a Bachelor of Science degree in Electrical Engineering.

Followed by an MBA in Marketing and Finance. (Did we mention his ROTC scholarship and seven years in the Army Reserves Signal Corp in charge of a communications platoon?)

Those degrees and honors positioned Ken for 20 years in the fast lane of high tech marketing for major players like semiconductor ball and wedge bonding machine maker Kulicke & Soffa, where Ken headed up the whole Pacific Rim. It’s no coincidence that K&S enjoyed record-breaking sales during Ken’s time with the company.

Ken served a similar role as regional sales manager for Amplifier Research where he grew Asia-Pacific, Australian and South American sales from $9 to $23 million in three years.

He was also Director of Marketing at Creative Labs, a computer peripheral company selling Sound Blaster sound cards and MP3 players to giants like Dell, Compaq, Hewlett Packard, IBM and Micron. Bottom line? With Ken at the helm, Creative Labs’ bottom line grew from $30 to $220 million.

We could go on, but we’ll leave it at this: there isn’t a facet of sales and marketing Ken hasn’t touched – from web and logo development, to branding, advertising, collateral, trade shows, and co-marketing programs.

Like we said, Ken Suman’s credentials run deep.

JOE CASERTA
CEO/CCO

If there’s one thing Joe has a passion for it’s a challenge – the more daunting, the better.

Who else could take on a campaign to boost recruitment for an all-new volunteer U.S. Army – at the height of the Vietnam War?

The result? One of the most famous (and longest running) campaigns in the annals of advertising: “Be All You Can Be.”
But that’s Joe, always pushing the envelope.

A big believer in immersing himself in a client’s business, Joe’s experience reads like a Who’s Who of international brands: AT&T, DuPont, Pizza Hut, Folgers Coffee, Volkswagen, Newsweek, and DeBeers Diamonds, to name-drop just a few.

After working at some of the country’s top agencies – including Doyle Dane Bernbach, the shop that sparked advertising’s creative revolution – Joe moved from New York to Philadelphia to work for N.W. Ayer.

When Ayer left Philly for NYC, Joe put down roots in the city he came to love and founded Tyson & Partners, an agency that grew so fast (50% a year!) it caught the attention of Ketchum Communications, who acquired Tyson in the mid 1980’s.

Post Tyson, and with clients begging Joe to hang out his own shingle, he started J. Caserta & Associates. That agency led to a reunion with long-time friends Joe DiLeonardo and Jerry Siano and the birth of DSC.

As you might expect Joe has more than a few advertising awards under his belt (he lost count at 200), including a CLEO, a Gold One Show, and an Effie for advertising effectiveness.

Up against a tough marketing hurdle?

We know a guy who loves a challenge.

JOE DiLEONARDO
Chief Executive Officer

Joe got into advertising in a roundabout way.

A native Philadelphian, Joe was studying engineering at Drexel when his friend Jerry Siano, head of N.W. Ayer, suggested Joe might have the right stuff for a career in advertising.

Joe jumped on Jerry’s advice. And advertising – and a long list of very happy clients – is better off for it.

Prior to DSC, Joe was President of Graphic Consortium Marketing Communications, a company he founded in 1970. Throughout his career, he’s developed soup-to-nuts communications programs for clients like Subaru, Rouse & Company, Triumph Leasing and many more.

Joe has one Golden Rule: Get results. And few ad professionals have as impressive a track record.

Take the program he developed for Rouse that boosted occupancy in their Great Valley Project by 35%. Or his work for Subaru, which increased sales more than 10%. Or his launch of the Narrow Isle product line for Yale – one of the most successful introductions in their history.

Joe’s natural business acumen and management skills (along with uncanny instincts for great creative) have produced a stellar career – and a roster of clients who count on Joe’s personal involvement in their business.