Camden County College
Our goal with the Camden County College account was, in the broadest sense, to increase their student enrollment. Our research indicated that “Camden” connoted a location that not known for its safety and desirability. However, the college is in fact located in suburban New Jersey and has three beautiful campuses complete with state of the art teaching facilities, which we used to our advantage in the messaging. We worked closely with the president the college and their marketing department to reposition the college as an exciting, nourishing and dynamic learning institution conveniently located in the beautiful suburban South Jersey. As a result of our efforts, their student enrollment increased by 11% the year our campaign was launched.