First Penn Bank
First Penn Bank was a Philadelphia-based, community bank that contracted with us to develop a new corporate identity program after taking over another, smaller bank and changing company name (formerly Pennsylvania Savings Bank). Along with the corporate identity program we were asked to develop bank signage, product literature, and a communication campaign to dismiss any customer concerns about account changes, all intended to build greater awareness of the bank in a competitive consumer market place. The program was success. The bank was sold within three years of the newly implemented plan.