Pinnacle Textile manufactures table linens, aprons and attire for service industries. This brand new account with the agency brought exciting challenges. With sales are concentrated in the east coast, 75% of their clients are laundering companies that supply restaurants, hotels and other food providers with various linens. Our assignment was to build an awareness campaign for the company that set the stage for their continued growth in other areas of the country, as well as for entering into new, direct sale market. As the first part of a five year plan, we created a marketing plan and developed a brand identity that we executed through trade advertisement, online marketing, a biennial catalogue, trade shows, website and more.