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Brand Development And Strategy
Your brand is your most important element when it comes to how your target market will see you. By cultivating the right brand, you can communicate your core values to your audience in a way that engages and inspires. At DSC, we help you strategize and develop your brand from the ground up.
Our team of branding experts know how to take your vision and turn it into a reality in an authentic way. From your web design, to your social media presence, to your mission statement, let us help you create and maintain the brand that works best for your goals now and into the future.
We offer corporate identity services that help you create your overall brand strategy. Whether you are selling physical products, services, or something else, your identity is key to attracting the right people to your brand.
We create corporate materials for you including: logos, pens, and mission statements. This holistic approach allows you to promote your business in the best light and be consistent with your principles so there is no confusion about what your business stands for.
Don't settle for an identity that doesn't do your company justice. Let DSC put our team of experts to work to uncover the few key elements that set your business apart so we can leverage them into a branding strategy that rises above the noise.
In a digital world where the competition is getting more fierce by the day, you need to have a solid marketing plan in place. It is crucial that you develop the right marketing plan to avoid pitfalls and take advantage of opportunities while they still exist.
We can help your company create solid marketing plans that are based on research and testing. We take a look at your key goals and targets and craft a marketing strategy around that, so you can have confidence that every ounce of effort and every dollar you invest in your marketing will pay big dividends.
We will work with you to define core metrics and outcomes, as well as schedule review periods to evaluate how effective the marketing plan is in meeting your needs. In today's market, moving with speed and precision is paramount. That's what you get with DSC's marketing plan services.
We offer premium but affordable web development services. Have you ever had a great idea for your website but didn't know how to make it a reality? That's where we come in. We take your ideas, help you refine them, and put your professional web developers to work so your website is in top shape and puts forth the right branding for your business.
We create user friendly websites that make it easy for your customer to navigate your site. Don't risk losing business because your site doesn't have the right underlying structure. And don't forget about security. In today's day and age, hackers are keen to steal your information including your customer database, banking information, and "secret sauce" that makes you great at what you do. A strong web strategy involves mastering all of these areas (security, speed, and ease of use) to make sure your website is the best in your field.
Tradeshow Design And Coordination
In today's world, online marketing is crucial. But it is also the most crowded channel today. Businesses that want to grow and prosper should leverage the least crowded marketing channel which is in person. This includes tradeshows, which can bring attention and business to your brand like no other medium.
Let us help you by designing your tradeshow "swag" including: shirts, givewaways, booths, signs, and slogans. In addition, we will coordinate the whole event so your people on the ground can focus on execution and sharing their knowledge with prospects to bring you more business.
At tradeshows, you need to stand out from the rest. We are experts at crafting strategies that help you get extra attention from the crowd so your booth is the one with the long lines, instead of your competitors.
DSC helps you create all of your campaign materials and even the collateral materials. After all, you can have a great promotion going on, but without the supporting copy and images to drive traffic, it won't get you the sales you need.
Collateral includes lift letters, affiliate offers, advertising images, landing pages, space ads, and advertorials. All of these elements combine to create the perfect marketing strategy that grows your sales and does justice to your offers.
Imagine waking up to check your numbers and finding out that the email marketing offer that DSC created drove traffic to your landing page which in turn converted more sales than you ever imagined. This can be a reality, as our team are experts at creating winning collateral that support your core offer, no matter what market you serve.
Long gone are the days where you only needed to worry about one kind of media. Today, having an effective media campaign for your company takes planning and expertise. Our team of pros will sit down with you to create a strategy and execute around your core goals for media.
We take an in-depth approach to ensure that every angle is covered and that you don't leave any resource untapped. By doing this, you can compete with anyone in your market, no matter how deep their pockets are. We pride ourselves on planning media campaigns that incorporate a variety of dynamics: interviews, radio, tv, print, and digital media advertising.
You never know where your customer will hear about your business or see your ads. That's why it is crucial to cover all your bases. We help you do just that.
SEM (Search Engine Marketing)
Our services include SEM, which is growing to become one of the most important parts of any marketing campaign. SEO (organic optimization) is still vital in today's world, but without a partner strategy on the paid-acquisition side, you are bound to miss out on a ton of business.
Our search engine marketers know how to buy media in the right amounts and the right locations to ensure that you are getting as many clicks through to your website as possible. But of course, you don't want to pay ridiculous amounts (which can happen if you're not careful). Google, Facebook, and other major sites can change their algorithms at any moment.
We have a dedicated team of paid marketing specialists that know how to bid on ad placements and create compelling ads that make your market curious enough to visit your site, without costing an arm and a leg. That way, you get more sales and spend less at the same time. At DSC, we call that a double win.
SEO (Search Engine Optimization)
You can have the greatest company or product in the world, however it won't matter if no one can find you when they are searching online. DSC offers a variety of SEO services that make sure you are ranking higher before in the organic search engines like Google, Bing, and Yahoo search.
Studies show that only the top 1 or 2 brands get clicks when they pop up in search engines. Have you ever wondered how those companies get those spots? We are experts at creating SEO campaigns that cover all your bases. From content writing (including vital key words in your marketplace) to backlinks (links from major sites that boost your rankings) to your on-page SEO (proper HTML structure, security, and site speed), DSC does it all. We'll put our team of pros to work to ensure your business doesn't get left in the dust.
If the highly publicized events in recent months regarding virtually every industry are any indication, public relations are at an all time high in terms of importance. It is no longer enough to have a great product or great service, you also need to manage your public perception. After all, in the public's eye, perception is truth.
We create compelling and authentic public relations strategies for our clients that allow them to communicate to their audience in a way that shows care and empathy. Have you ever had a "disaster" where an event happened that spun out of control?
Wouldn't it be nice to have a damage control plan in place to get the heat off your back so you can focus back on the things you truly care about in your business? Let us craft your public speeches, responses, and social networking management campaigns to ensure that positive news dominates the headlines.
Educational And Instructional Manuals
DSC can help you by creating education manuals, as well as instruction manuals. Often times, these manuals or brochures are the first point of contact that a customer has with your company. It is crucial that you have the right strategies and techniques behind each manual to ensure that it accurately portrays your brand and gives the customers what they are looking for.
We have an in-house team of writers that come up with the most clear way to write these educational pieces so your prospects are satisfied, not confused. Don't risk having complicated manuals that are ugly and poorly formatted. Let us handle the whole process for you, from design, to printing, to distribution. DSC pride ourselves on making the best manuals in the business so you don't have to. You are great at growing your company, let us offer the missing pieces so you don't miss out on key opportunities to educate your market on what makes you so great.
Copywriting is one of the most important aspects of your business. Without great copy, you won't sell or persuade as much as you deserve to.
We hire and retain excellent copywriters who are skilled in their trade and choose the ones that specialize in your industry. That way, you get copy that is researched and tested every step of the way with best practices.
Copywriting is simply "salesmanship in print," and that's what we pride ourselves in creating for you at DSC. Our copy sells and converts. If it doesn't get you the results you want the first time around, we work diligently to get it right.
Email marketing is certainly not dead, contrary to what some people think. Your email list is the modern day version of having someone's home address. While different platforms may come and go, email remains.
Email is still the one thing that everyone checks on daily basis to get their most important information. Let us help you craft the perfect email campaign that wins over new customers and keeps current ones coming back for more.
We design your emails so they appear professional and relevant to your audience, thanks to our ace staff of designers. We also create different key sequences such as welcome emails, follow up sequences, launch promotions, and special deals. Let us write the copy for you so you can focus on the things that you truly excel at in growing your business.
There's an old saying in direct response marketing: "The money is in the list." In this case, the list means your database of customers and one of the most important pieces of information you have about them which is their home address.
We craft compelling copy for mail campaigns that beat the rest because of our skill and care in making sure your mail doesn't just get opened (after all, half of America sorts their mail over the trash can) but also read.
Of course, once the mail is read it needs to be interesting and engaging enough to make people read on to your offer. Boring direct mail campaigns fail. We don't want you to fail. We want you succeed with a winning campaign that keeps more revenue flowing through your doors than ever before. Let our ace copywriters draw up the direct mail sequence that makes you money.
We offer a variety of social media services for our clients to put them in the best position to succeed. Our services include: creating promotions, posts, images, managing, testing, and community management.The way you portray your business on social networks is of the utmost importance to stay relevant, especially with younger audiences like millennials. Our social experts analyze your market so we can create the perfect content that catches their attention and engages them with modern marketing practices.
Ask us about our social community management: we can help you create engaged online communities on your top social networking sites so you can control the message instead of letting your competitors rule the headlines. With constant testing, DSC quickly determines the best approach to keep your audience interested and returning to your core website, sales pages, and offers. That way, you spend less but get even better results.